Retailer Marketing

INDUSTRY LEADING RETAILER SUPPORT

Our Retailer Marketing Specialists provide turn key channel integration to support: New Store Openings, Relocations, Retailer Events, Seasonal Campaigns and integration into Simon Platforms.

Marketing programs are designed specifically to build brand awareness and drive store traffic across Simon, Premium Outlet, and Mills Malls.

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RESOURCES FOR RETAILERS

Tools to help you amplify your brand on mall.

Download a copy of our Marketing Guide


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RESOURCES FOR RETAILERS
RESOURCES FOR RETAILERS

NEW STORE OPENING CHECKLIST


Use our New Store Opening Checklist as a planning guide to ensure your store’s successful launch.


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RESOURCES FOR RETAILERS
RESOURCES FOR RETAILERS

THE SIMON MUSE


Sign up for the Retailer Marketing Newsletter to stay up to date on Simon opportunities.


  • New marketing tools for retailers
  • Event Updates
  • Participation information
  • Case studies
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RESOURCES FOR RETAILERS

Digital Media

Provides shoppers with your store promotions where they want, when they want, and how they want.

DIGITAL MEDIA
DIGITAL MEDIA
  • Retailer Showcase
  • Email
  • Mobile Shopper Club
  • Social Media
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DIGITAL MEDIA
DIGITAL MEDIA

RETAILER SHOWCASE


Where your digital journey with Simon Retailer Marketing begins. Register today for program updates, deadlines, and tools to manage brand amplification. Feature your brand across multiple channels:


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DIGITAL MEDIA
DIGITAL MEDIA

EMAIL


Reach thousands of qualified shoppers per mall.


  • Creative control for enhanced branding
  • Optimization for mobile devices
  • Delivered, opened and click-through rates provided
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DIGITAL MEDIA

SIMON MOBILE SHOPPER CLUB


A powerful call to action in the palm of shoppers’ hands.


  • Targeted messaging by mall
  • Delivered and opened rates provided
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DIGITAL MEDIA
DIGITAL MEDIA

SOCIAL MEDIA


Easily leverage millions of localized social connections.


  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Foursquare
  • YouTube
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Mall Media

Proven, turn key options make it easy to amplify branding on mall.

  • Ad Panels
  • Simon Sky Banners
  • Standees
  • Food Court Media
  • Digital Spectaculars
  • Interior Spectaculars
  • Exterior Spectaculars
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MALL MEDIA
MALL MEDIA

AD PANELS


Ad Panels offer striking large scale display in high traffic areas for your branding imagery at eye level.


  • Ad Panels are posted in high traffic courts and corridors
  • Three Standard Sizes Available: 50”x40”, 69”x47” and 70”x48”
  • Ad Panels are backlit and each Ad Panel may have unique creative
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AD PANELS
AD PANELS

SKY BANNERS


Sky Banners offer a maximum canvas for your branding imagery.


  • 5x9, 8x14 and 16x14
  • Double Sided
  • Strategic placement available
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MALL MEDIA
MALL MEDIA

STANDEES


Large scale displays at eye level bring shoppers face to face with your brand.


  • Indoor or Outdoor
  • 82”x42”
  • Die Cut Available
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MALL MEDIA
MALL MEDIA

FOOD COURT MEDIA


Reach shoppers at the opportune time – while they are taking a break (30 min on average).


  • Table Clings
  • Table Tents
  • Custom dimensions available
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MALL MEDIA
MALL MEDIA

DIGITAL SPECTACULARS


Impossible to miss, state of the art, eye-catching displays.


  • 13’x18’
  • Double sided
  • Center Court locations
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MALL MEDIA
MALL MEDIA

INTERIOR SPECTACULARS


Make a statement with a variety of unique large format executions available throughout the mall. Custom elements per property.


  • Elevator Wraps
  • Escalator Wraps
  • Bulkhead Wraps
  • Wallscapes & Windowscapes
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MALL MEDIA
MALL MEDIA

EXTERIOR SPECTACULARS


High impact exterior media will reach both shoppers and passersby. Customized by property.


  • Billboards
  • Wallscapes
  • Entrance Windowscapes
  • Pole Banners
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MALL MEDIA
MALL MEDIA

Events

Partner with Simon to provide your target audience with the ultimate in shopper-tainment.

EVENTS
EVENTS
  • Simon Kidgits Club
  • The ABC's of Style
  • Simon Lookbook Live
  • Seasonal Photo Experience
  • Signature Events
  • Local Events
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EVENTS
EVENTS

SIMON KIDGITS CLUB


A shopper membership program designed to engage the entire family each month.


  • Include a coupon or giveaway
  • Host an event Activity Station
  • Sponsor a Kidgits Club event
  • Create your own Kidgits Club event
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EVENTS
EVENTS

The ABC's of Style


Simon Malls, in association with Teen Vogue, is celebrating Back-to-School Saturdays across the nation. These must-attend events will have the best in shopping, discounts, give-a-ways along with live fashion presentations, musical performances, celebrity meet-and-greets and much more to get teens excited about back-to-school.


  • Submit a special offer
  • Contribute swag for goodie bags
  • Contribute prizes or giveaways
  • Host an in-store event
  • Sponsor Back At It
  • Select malls only
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EVENTS
EVENTS

SIMON LOOKBOOK LIVE


The fashion & lifestyle festival showcasing the hottest trends of our apparel and lifestyle retailers.


  • Events in Spring and Fall
  • Fashion Shows
  • Swag Bag Inclusion and Giveaways
  • Style Stops
  • Trends & Friends Night
  • In-store Events
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EVENTS
EVENTS

SEASONAL PHOTO EXPERIENCE


Holiday magic comes to life on mall with Santa and the Easter Bunny. Sponsorship includes:


  • Logo and branding exposure
  • Collateral distribution
  • Digital and PR integration
  • Customized brand experience
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EVENTS
EVENTS

SIGNATURE EVENTS


Established and compelling evergreen community programs.


  • Houston Galleria Tree Lighting
  • Lenox Square 4th of July Celebration
  • Pier Park New Years Celebration
  • Stanford Shopping Center
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EVENTS
EVENTS

LOCAL EVENTS


Grassroots events developed by mall marketing teams resonate deeply with area market consumers.


  • Expos and Fairs
  • Charity Events
  • Prom
  • Bridal
  • Wellness
  • Model for a day
  • Celebrity Appearances
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Space Use

Bring your brand to life in the Common Area of the mall with a compelling, interactive shopper intercept.

  • Brand Ambassadors
  • Displays
  • Retailer Events
  • Common Area Extension
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SPACE USE

BRAND AMBASSADORS


Brand Ambassadors greet, engage, and attract shoppers into your store. Effective in combination with mall media or independently.


  • Retailer provides staff
  • Up to five Ambassadors on mall
  • Distribute Collateral
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SPACE USE
SPACE USE

DISPLAYS


Bring your brand to life in the Common Area of the mall with a compelling, interactive shopper intercept


  • Feature Product
  • Include signage
  • Staff with Brand Ambassadors or stand alone
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SPACE USE
SPACE USE

RETAILER EVENTS


Host your event at our mall. Mall teams are effective and experienced event coordinators, the perfect partners to ensure your success.


  • Indoor or Outdoor
  • Mall PR Integration
  • Logistics Experience
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SPACE USE
SPACE USE

COMMON AREA EXTENSION


Extend your storefront into the common area of the mall to increase brand awareness and activate a second point of sale.


  • Visual Merchandising Displays
  • Customized Interactive Digital Units
  • Temporary or Permanent Branded Carts and Kiosks
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SPACE USE

Case Studies

Partner with Simon to provide your target audience with the ultimate in shopper-tainment.

CASE STUDIES

The Bose Backstage Sound Event Series featured Interactive Displays, Mall Media, Simon Digital tactics, a Sweepstakes and Giveaways promoting the launch of Bose SoundLink Mini and QC20 products across 64 Simon, Mills and Premium Malls.

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CASE STUDIES
EVENTS

DIGITAL MEDIA


Eddie Bauer created a unique brand experience at Briarwood Mall to test effectiveness of greeters and a unique GWP. Shoppers enjoyed a brand display in the mall common area and interacted with the Eddie Bauer greeter team who offered a free $10 iTunes Giftcard GWP. Store sales rose over 35% for the weekend!


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DIGITAL MEDIA


The Grand Re-opening for Armani Exchange at Lenox Square was a huge success. Email blasts, promotions on Retailer Showcase and Social Media—coupled with a $500 Gift Card giveaway--attracted shoppers in record numbers!


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DIGITAL MEDIA
EVENTS

DIGITAL MEDIA


UNIQLO’s 2013 launch into Simon Malls was a great success. Activities included various forms of Mall Media, Brand Ambassadors, Common Area performances, and Digital Media support.


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DIGITAL MEDIA


American Girl’s 2013 new store opening celebrations were filled with excitement brought to life by common area entertainment , arts & crafts and giveaways. Simon supported the openings with a variety of on mall media, digital media and PR campaigns.


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DIGITAL MEDIA
EVENTS

DIGITAL MEDIA


Chico’s celebrated a Grand Opening at the Prien Lake Mall utilizing a large format sky banner, dedicated email blast, and a social media campaign including the Simon Retailer Showcase.


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DIGITAL MEDIA


The MAC Fantasy of Flowers event series dominated common area space at Simon Malls around the country with a gorgeous custom, pop-up showroom complete with makeup artists, live models and entertainment. Simon partnered to support with an extensive social media and PR campaign.


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DIGITAL MEDIA
EVENTS

DIGITAL MEDIA


Vans turned heads with a sneaker shaped vehicle at Haywood Mall to promote the grand opening of their new store. Shoppers enjoyed free rides, photos and an in-store celebration. Simon promoted with an extensive social media and PR campaign.


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DIGITAL MEDIA


Ann Taylor leveraged a variety of Simon marketing channels driving traffic to their new store location at Roosevelt Field Mall. Tactics included a Sky Banner and Standee, Social Media and Retailer Showcase.


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DIGITAL MEDIA

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