Retailer Marketing

INDUSTRY LEADING RETAILER SUPPORT

Our Retailer Marketing Specialists provide turn key channel integration to support: New Store Openings, Relocations, Retailer Events, Seasonal Campaigns and integration into Simon Platforms.

Marketing programs are designed specifically to build brand awareness and drive store traffic across Simon, Premium Outlet, and Mills Malls.

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RESOURCES FOR RETAILERS

Tools to help you amplify your brand on mall.

Download a copy of our Marketing Guide


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RESOURCES FOR RETAILERS
RESOURCES FOR RETAILERS

NEW STORE OPENING CHECKLIST


Use our New Store Opening Checklist as a planning guide to ensure your store’s successful launch.


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RESOURCES FOR RETAILERS
RESOURCES FOR RETAILERS

THE SIMON MUSE


Sign up for the Retailer Marketing Newsletter to stay up to date on Simon opportunities.


  • New marketing tools for retailers
  • Event Updates
  • Participation information
  • Case studies
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RESOURCES FOR RETAILERS

Digital Media

Provides shoppers with your store promotions where they want, when they want, and how they want.

DIGITAL MEDIA
DIGITAL MEDIA
  • Retailer Showcase
  • Email
  • Mobile Shopper Club
  • Social Media
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DIGITAL MEDIA
DIGITAL MEDIA

RETAILER SHOWCASE


Where your digital journey with Simon Retailer Marketing begins. Register today for program updates, deadlines, and tools to manage brand amplification. Feature your brand across multiple channels:


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DIGITAL MEDIA
DIGITAL MEDIA

EMAIL


Reach thousands of qualified shoppers per mall.


  • Creative control for enhanced branding
  • Optimization for mobile devices
  • Delivered, opened and click-through rates provided
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DIGITAL MEDIA

SIMON MOBILE SHOPPER CLUB


A powerful call to action in the palm of shoppers’ hands.


  • Targeted messaging by mall
  • Delivered and opened rates provided
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DIGITAL MEDIA
DIGITAL MEDIA

SOCIAL MEDIA


Easily leverage millions of localized social connections.


  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Foursquare
  • YouTube
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Mall Media

Proven, turn key options make it easy to amplify branding on mall.

  • Ad Panels
  • Simon Sky Banners
  • Standees
  • Food Court Media
  • Digital Spectaculars
  • Interior Spectaculars
  • Exterior Spectaculars
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MALL MEDIA
MALL MEDIA

Events

Partner with Simon to provide your target audience with the ultimate in shopper-tainment.

EVENTS
EVENTS
  • Fashion Shows
  • Seasonal Shopping Events
  • Charity Partnership Events
  • Family Theme Events
  • Santa and Easter Bunny Photo Experience
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Space Use

Bring your brand to life in the Common Area of the mall with a compelling, interactive shopper intercept.

  • Brand Ambassadors
  • Displays
  • Retailer Events
  • Common Area Extension
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SPACE USE

BRAND AMBASSADORS


Brand Ambassadors greet, engage, and attract shoppers into your store. Effective in combination with mall media or independently.


  • Retailer provides staff
  • Up to five Ambassadors on mall
  • Distribute Collateral
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SPACE USE
SPACE USE

DISPLAYS


Bring your brand to life in the Common Area of the mall with a compelling, interactive shopper intercept


  • Feature Product
  • Include signage
  • Staff with Brand Ambassadors or stand alone
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SPACE USE
SPACE USE

RETAILER EVENTS


Host your event at our mall. Mall teams are effective and experienced event coordinators, the perfect partners to ensure your success.


  • Indoor or Outdoor
  • Mall PR Integration
  • Logistics Experience
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SPACE USE
SPACE USE

COMMON AREA EXTENSION


Extend your storefront into the common area of the mall to increase brand awareness and activate a second point of sale.


  • Visual Merchandising Displays
  • Customized Interactive Digital Units
  • Temporary or Permanent Branded Carts and Kiosks
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SPACE USE

LEARN MORE

Visit the Simon Muse Marketing Blog for more opportunities.

CASE STUDIES

The Bose Backstage Sound Event Series featured Interactive Displays, Mall Media, Simon Digital tactics, a Sweepstakes and Giveaways promoting the launch of Bose SoundLink Mini and QC20 products across 64 Simon, Mills and Premium Malls.

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CASE STUDIES
EVENTS

DIGITAL MEDIA


Eddie Bauer created a unique brand experience at Briarwood Mall to test effectiveness of greeters and a unique GWP. Shoppers enjoyed a brand display in the mall common area and interacted with the Eddie Bauer greeter team who offered a free $10 iTunes Giftcard GWP. Store sales rose over 35% for the weekend!


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DIGITAL MEDIA


The Grand Re-opening for Armani Exchange at Lenox Square was a huge success. Email blasts, promotions on Retailer Showcase and Social Media—coupled with a $500 Gift Card giveaway--attracted shoppers in record numbers!


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DIGITAL MEDIA
EVENTS

DIGITAL MEDIA


UNIQLO’s 2013 launch into Simon Malls was a great success. Activities included various forms of Mall Media, Brand Ambassadors, Common Area performances, and Digital Media support.


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DIGITAL MEDIA


American Girl’s 2013 new store opening celebrations were filled with excitement brought to life by common area entertainment , arts & crafts and giveaways. Simon supported the openings with a variety of on mall media, digital media and PR campaigns.


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DIGITAL MEDIA
EVENTS

DIGITAL MEDIA


Chico’s celebrated a Grand Opening at the Prien Lake Mall utilizing a large format sky banner, dedicated email blast, and a social media campaign including the Simon Retailer Showcase.


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DIGITAL MEDIA


The MAC Fantasy of Flowers event series dominated common area space at Simon Malls around the country with a gorgeous custom, pop-up showroom complete with makeup artists, live models and entertainment. Simon partnered to support with an extensive social media and PR campaign.


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DIGITAL MEDIA
EVENTS

DIGITAL MEDIA


Vans turned heads with a sneaker shaped vehicle at Haywood Mall to promote the grand opening of their new store. Shoppers enjoyed free rides, photos and an in-store celebration. Simon promoted with an extensive social media and PR campaign.


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DIGITAL MEDIA


Ann Taylor leveraged a variety of Simon marketing channels driving traffic to their new store location at Roosevelt Field Mall. Tactics included a Sky Banner and Standee, Social Media and Retailer Showcase.


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DIGITAL MEDIA

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