INDUSTRY LEADING RETAILER SUPPORT
Our Retailer Marketing Specialists provide turn key channel integration to support: New Store Openings, Relocations, Retailer Events, Seasonal Campaigns and integration into Simon Platforms.
Marketing programs are designed specifically to build brand awareness and drive store traffic across Simon, Premium Outlet, and Mills Malls.
RESOURCES FOR RETAILERS
Tools to help you amplify your brand on mall.
Download a copy of our Marketing Guide
NEW STORE OPENING CHECKLIST
Use our New Store Opening Checklist as a planning guide to ensure your store’s successful launch.
THE SIMON MUSE
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Provides shoppers with your store promotions where they want, when they want, and how they want.
Where your digital journey with Simon Retailer Marketing begins. Register today for program updates, deadlines, and tools to manage brand amplification.
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Proven, turn key options make it easy to amplify branding on mall.
Partner with Simon to provide your target audience with the ultimate in shopper-tainment.
Bring your brand to life in the Common Area of the mall with a compelling, interactive shopper intercept.
Brand Ambassadors greet, engage, and attract shoppers into your store. Effective in combination with mall media or independently.
Bring your brand to life in the Common Area of the mall with a compelling, interactive shopper intercept
Host your event at our mall. Mall teams are effective and experienced event coordinators, the perfect partners to ensure your success.
COMMON AREA EXTENSION
Extend your storefront into the common area of the mall to increase brand awareness and activate a second point of sale.
Visit the Simon Muse Marketing Blog for more opportunities.
The Bose Backstage Sound Event Series featured Interactive Displays, Mall Media, Simon Digital tactics, a Sweepstakes and Giveaways promoting the launch of Bose SoundLink Mini and QC20 products across 64 Simon, Mills and Premium Malls.CONTACT US
Eddie Bauer created a unique brand experience at Briarwood Mall to test effectiveness of greeters and a unique GWP. Shoppers enjoyed a brand display in the mall common area and interacted with the Eddie Bauer greeter team who offered a free $10 iTunes Giftcard GWP. Store sales rose over 35% for the weekend!
The Grand Re-opening for Armani Exchange at Lenox Square was a huge success. Email blasts, promotions on Retailer Showcase and Social Media—coupled with a $500 Gift Card giveaway--attracted shoppers in record numbers!
UNIQLO’s 2013 launch into Simon Malls was a great success. Activities included various forms of Mall Media, Brand Ambassadors, Common Area performances, and Digital Media support.
American Girl’s 2013 new store opening celebrations were filled with excitement brought to life by common area entertainment , arts & crafts and giveaways. Simon supported the openings with a variety of on mall media, digital media and PR campaigns.
Chico’s celebrated a Grand Opening at the Prien Lake Mall utilizing a large format sky banner, dedicated email blast, and a social media campaign including the Simon Retailer Showcase.
The MAC Fantasy of Flowers event series dominated common area space at Simon Malls around the country with a gorgeous custom, pop-up showroom complete with makeup artists, live models and entertainment. Simon partnered to support with an extensive social media and PR campaign.
Vans turned heads with a sneaker shaped vehicle at Haywood Mall to promote the grand opening of their new store. Shoppers enjoyed free rides, photos and an in-store celebration. Simon promoted with an extensive social media and PR campaign.
Ann Taylor leveraged a variety of Simon marketing channels driving traffic to their new store location at Roosevelt Field Mall. Tactics included a Sky Banner and Standee, Social Media and Retailer Showcase.